Eric Lavey & Partner

A Fresh Take

1055 Sycamore Avenue in Mid-Wilshire

Situation


1055 Sycamore Avenue is a charming Spanish villa with updated, contemporary interiors. With sweeping views and modern amenities found throughout, this home showcased great marketing potential, as long as price and positioning were executed correctly.

Strategy


Eric Lavey & Partners created a long list of features found throughout the home, identifying the most valuable attributes that would produce significant pricing premiums. The team then designed staging and marketing assets to specifically leverage these unique characteristics, which they knew would be highly appealing to the target market audiences.

Success


The home sold for a record-breaking price per square foot in the neighborhood, proving that positioning and marketing a home correctly will allow it to maximize its full potential. Understanding the most compelling home features, then designing a customized plan to strategically showcase these attributes is what ultimately secured the never-been-done-before sales benchmark.

Identifying the most valuable attributes that would produce significant pricing premiums.

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