2230 Maravilla Drive in The Hollywood Hills
Situation
Eric Lavey & Partners was approached by the seller after the home had sat on the market for almost one year full year with another top brokerage. Without a single showing request in months, 2230 Maravilla Drive felt vacant and abandoned—the opposite of how a luxury home should be marketed.
Strategy
After walking through the property with the seller, Eric Lavey & Partners created a relaunch plan that focused on bringing life back into the property. Tasked with the challenge of repositioning a home that many agents and buyers had already formed unfavorable opinions about, the team oversaw a series of strategic maintenance initiatives that would bring a warm, welcoming first impression to the property. Following these repairs, a sales and marketing plan was developed to feature fresh, sophisticated staging that would resonate with buyers, as well as professional photography and videography to capture market attention when relaunching the home.
Success
​​​​​​Within 30 days, Eric Lavey & Partners received an offer that went on to close just 21 days later. The successful transformation is accredited to Eric Lavey & Partners’ keen ability to understand what today’s luxury home buyer is looking for, as well as the team’s deep network and marketing reach that brought in new audiences for 2230 Maravilla Drive that had previously not seen the home.