Eric Lavey & Partner

ACHIEVING SUCCESS AFTER FAILURE


​​​​​​​9264 Cordell Drive, Hollywood Hills, CA 90069

ACHIEVING SUCCESS
AFTER FAILURE

SITUATION

Sotheby’s Luxury Lease Collection took over representing 9264 Cordell Drive after another agent was unsuccessful in leasing the home over a 60-day period. This presented Sotheby’s Luxury Lease Collection with the challenge of creating a relaunch strategy that would entice the market to reconsider the home.

STRATEGY

With the mindset that all leases should be represented as if it was being sold, Sotheby’s Luxury Lease Collection relaunched the property with a strategic plan that included professional marketing assets and promotion of the home through the vast Sotheby’s network. This strategy would present the home in its best light, highlighting its uniqueness in order to capture the attention of prospects and agents that had previously felt the home did not align with their preferences.

SUCCESS

Within 24 hours of relaunching the home, Sotheby’s Luxury Lease Collection presented the owner with multiple offers that ultimately led to successfully leasing the property in just seven days for more than the original listing price, proving the importance of seeking representation from a team that approaches each listing with unwavering dedication and competence—whether leasing or selling.

Sotheby’s Luxury Lease Collection relaunched the property with a strategic plan that included professional marketing assets and promotion of the home through the vast Sotheby’s network.

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