Achieving Success After Failure

Situation

​​​​​​​Eric Lavey & Partners took over representing 9264 Cordell Drive after another agent was unsuccessful in leasing the home over a 60-day period. This presented Eric Lavey & Partners with the challenge of creating a relaunch strategy that would entice the market to reconsider the home.

Strategy

With the mindset that all leases should be represented as if it was being sold, Eric Lavey & Partners relaunched the property with a strategic plan that included professional marketing assets and promotion of the home through the vast Sotheby’s network. This strategy would present the home in its best light highlighting its uniqueness in order to capture the attention of prospects and agents that had previously felt the home did not align with their preferences.

Success

​​​​​​​Within 24 hours of relaunching the home, Eric Lavey & Partners presented the owner with multiple offers that ultimately led to successfully leasing the property in just seven days for more than the original listing price proving the importance of seeking representation from a team that approaches each listing with unwavering dedication and competence—whether leasing or selling.

Eric Lavey & Partners relaunched the property with a strategic plan that included professional marketing assets and promotion of the home through the vast Sotheby’s network.