836 South Mullen in Mid-Wilshire
Situation
836 South Mullen is a classic case study in the importance of positioning a home correctly. After 94 days on the market without one offer and only a small handful of showings, the first broker recommended a price reduction to the seller as they believed this was the reason for such a poor market performance.
Strategy
STRATEGY
Eric Lavey & Partners felt confident in the existing list price for 836 South Mullen, believing the current staging and marketing materials provided by the previous agent were actually detracting from the home’s value instead of enhancing it as they should. In a quick turn of events, Eric Lavey & Partners adjusted the current staging and executed new photography of the home to prepare for a second market debut.
Success
The home went on to sell in just 48 hours after it debuted with its fresh positioning—at the same list price—to a buyer that had previously toured the home month’s before. In shock that this was the same home, the buyer admitted they believed it was a brand new listing, as the light transformation under Eric Lavey & Partners had completely impacted how they viewed the home.