Mixing It Up For Momentum

836 SOUTH MULLEN IN MID-WILSHIRE

836 South Mullen in Mid-Wilshire

Situation


836 South Mullen is a classic case study in the importance of positioning a home correctly. After 94 days on the market without one offer and only a small handful of showings, the first broker recommended a price reduction to the seller as they believed this was the reason for such a poor market performance.

Strategy


STRATEGY

Eric Lavey & Partners felt confident in the existing list price for 836 South Mullen, believing the current staging and marketing materials provided by the previous agent were actually detracting from the homes value instead of enhancing it as they should. In a quick turn of events, Eric Lavey & Partners adjusted the current staging and executed new photography of the home to prepare for a second market debut.

Success


The home went on to sell in just 48 hours after it debuted with its fresh positioning—at the same list priceto a buyer that had previously toured the home months before. In shock that this was the same home, the buyer admitted they believed it was a brand new listing, as the light transformation under Eric Lavey & Partners had completely impacted how they viewed the home.

The current staging and marketing materials provided by the previous agent were actually detracting from the homes value instead of enhancing it as they should.

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