100 Fremont Place in Hancock Park
Situation
Located inside the prestigious gates of Fremont Place in Hancock Park, this home represented a challenge to showcase the existing value of the historic estate while also acknowledging it was not move-in ready due to renovations that would have to be completed by the buyer. Despite the need for significant renovations, 100 Fremont Place offered original details that should demand pricing premiums.
Strategy
Eric Lavey & Partners created a plan that featured strategic staging from AD100 firm ASH, understanding that the sophisticated, historic interiors would need to showcase the home’s rare potential regardless of the outstanding renovations. Having infused a level of design not often seen in home staging, Eric Lavey & Partners photographed the property to feature its most prominent living spaces in order to successfully communicate 100 Fremont Place’s uniqueness.
Success
Breaking a record for the fastest selling property in Hancock Park over $10,000,000 in 2020, Eric Lavey & Partners sold 100 Fremont Place in a timely manner after successfully showcasing the future vision of the home. The successful sale came down to the buyer recognizing the home’s one-of-a-kind details, as well as seeing the vision through staged, curated living spaces.