Eric Lavey & Partner

Reimagining The “Rundown”

345 S Via Las Palmas in Palm Springs

Situation


345 S Via Las Palmas was on the market on and off for more than four years. Even by typical industry standards, that period of time on market far surpasses what many agents face when relaunching a property. By this time, every single agent and buyer for the past few years was aware of the property—and all deemed it as a home that needed a complete overhaul.

Strategy


Eric Lavey & Partners saw the hidden potential in the existing home, developing the mindset that seeing the estate in a fresh new light would allow buyers to really appreciate the existing value. The team managed light repairs through initiatives such as fresh paint and new staging that would significantly impact the overall feel of the home for both buyers and agents.

Success


Just four days after relaunching the home, Eric Lavey & Partners presented the seller with a full price, all cash offer that went on to close in less than 30 days. The most special aspect of this transaction was that the buyer had previously toured the home years before, admitting that they believed 345 S Via Las Palmas at the time was in need of a total remodel. However, after viewing the property for a second time in a fresh new light, the buyer realized the home was actually move-in readya shift in perspective that ultimately sold the home.

Seeing the estate in a fresh new light would allow buyers to really appreciate the existing value.

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