Selling the “Unsellable”


 Estate In The Beverly Hills Flats


After almost 24 months on the market without a successful sale under two different brokerages, Eric Lavey & Partners was hired as the third agent to represent the estate.


With more than 500 prospects having already toured the home, Eric Lavey & Partners understood the need to tell a new, more compelling story. Following a formal walk-through, our team curated a strategic relaunch plan to give the home a fresh identity. From detailed exterior and interior enhancements to a new staging design provided by ASH, Eric Lavey & Partners oversaw a 60-day transformation to ensure the home would debut in a way that resonates.


After less than 50 days on the market under the same listing price, Eric Lavey & Partners presented an offer that was ultimately accepted. Understanding the importance of seeing the deal through to close, the team navigated unprecedented challenges ​​​​​​​produced by the global pandemic, including a proposed contingency late in the escrow process that could have jeopardized the deal had it not been managed properly. Despite these hurdles, we were able to achieve what the previous two brokerages failed to do—successfully sell the estate. It was the unwavering commitment and competency showcased by Eric Lavey & Partners, complemented by our ability to manage dynamic transitions and build trust, that ultimately closed the deal.

Eric Lavey & Partners oversaw a 60-day transformation to ensure the home would debut in a way that resonated.


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